Strategy - aimed at long-term decision-making related to the behavior of the principal lines of action, lifestyle and politics. Commerce strategy is policy of the company production, distribution and sale of goods, as well as changes aimed aimed at increasing profit for the period more than a year.
Analysis of the economic and political status of commerce is required taking into consideration of the extent of state intervention, availability of inflation and tendencies, the environmental situation (legislative, social movements), capacity of raw materials and energy supply (supply security, price stability, a new material). At this time the size of the market and expand the capabilities of the client are the main points of attraction.
Commerce strategy developed on the basis of trade policy, market research, competitive the company opportunities and customer selection. For to carry out commerce, the first is to have the goods, and the second is to sell it more expensive. Only in this case it is possible to get profit. It follows that the commerce begin operations with purchase of the goods.
Both domestically and abroad, as well as commodity producers, intermediaries, wholesale fairs and markets, commodity exchanges, auctions will act as a supplier. The purchase of goods fulfill by legal entities or individual entrepreneurs during the implementation process of trade. Implementation of purchases of goods should be given preference to manufacturers, wholesale consignors and foreign companies.
The formation and maintenance of a wide range, the purchase of goods must be carried out with parties and the purchase of new goods. The task of the business man is to help it thoroughly. For this purpose, constantly need to keep records of movement and sale of goods, businesses, systematize the trade demands and orders, unpaid, to analyze the reasons of the unpaid request and need to work with buyers.